Telecom Marketing Support

Telecom Marketing is about attracting and retaining customers by offering various service packages that appeal to and meet their needs, including post and pre-paid plans.

Key Tasks include:

• Identify target consumers who match your segmented service business strategy.
• Market research the current and future needs of customers, including trends of consumed services and any service competition.
• Develop products and services for existing customers and attract new targeted customers
• Determine the mix of price, promotion initiatives and distribution for the products to make it convenient to move customers into higher revenue service packages.
• Market monitoring to gather feedback on customer satisfaction, product design and marketing mix

In supporting Marketers achieve these tasks, Nexus Telecom delivers real time Service data Access, as well as Data Management and Enrichment.

Network operational data broadened its appeal into the Marketing area through our clever application of monitoring software and customer experience reporting. Nexus Telecom focused on providing two of many options to assist marketing Management.

One option is intelligent access to network data, real time! Accessing customer data on-line provides instant feedback from services consumed, marketing initiatives and detecting changing traffic trends, especially in roaming services.

Another option is to manage and enrich this real-time data with links to Customer profiles and network inventory information to indentify new revenue potential, changing consumption patterns within your Customer demographics and create new service package offerings. With the ability to quickly change the configuration of your specific data models, the result is a near real time view of your Services and how they are consumed by Customers.

Our on-line solutions allow you to leverage your Network data in order to achieve your Marketing goals. Nexus Telecom brings together on-line network services from customer call attempts, SMS transactions, Data sessions and Mobile Internet services. Additionally, Nexus Telecom adds value to the data with unique data correlation of the transaction legs, which are captured network-wide, into one record producing a truly end-to-end CDR (Communication Detail Record).

This gives you the on-line feature to investigate your customer's activity instantly. As a marketer, you do not need to know the telecom network layout, the technology or the protocols involved in the transactions. You can simply access a terminal and enter the customer's number, or a pre-fix number for important groups of numbers as in roaming customers, and hit enter. It's that simple! Within seconds you have your customer transactions you wanted.

The benefit for Marketers is the possibility to investigate and research the targeted customer services consumed on-line, get a feeling for any trends to use later in designing specific reports to see the trend in your total network customer base. Being able to dabble in the data on-line provides instant feedback to your ideas and assumptions, instead of waiting for the requested information to arrive after several hours or days of delay.

The same network data is also provided an on-line data source into our Data Management and enrichment solution, which adds the customer profile, customer demographics and network inventory information, providing more value to the customer transaction data.

Your benefits are having your service investigation ideas quickly configured into dashboards or reports through an easy wizard help, instead of taking days to have these reports implemented. The end-to-end customer experience information enriched with customer profile and network inventory data brings new insights into Customer Experience and their Services consumed. Your research tasks are completed faster and your business can meet target customer trends, improve service product attractiveness and change the offered service mix much faster than the competition.

Related Products:

• NexusMETER CEM
• NexusNETVIEW CEM